When people hear the word “entrepreneur,” the picture that comes to mind may be a high-tech startup or an enterprising inventor with a new gadget. However, 91 percent of downtown storefronts are locally owned and operated, and these businesses are entrepreneurial ventures in the truest sense of the word. Webster’s dictionary defines an entrepreneur as […]
With construction season nearly upon us, our most recent deep dive webinar featured the timely topic of planning and implementing successful road construction projects.
The medium of video has remarkable power to inform, entertain, persuade and captivate. For evidence of this, look no further than our children. It was an eye-opening moment when I realized that for my own children, it wasn’t movies and shows on Netflix, Hulu and Amazon that were mesmerizing them the most—rather, YouTube was their platform of choice.
Although businesses usually spend a great deal of time thinking about product offerings, sales and marketing, they often neglect the number-one sales tool available to them: their storefront. In some cases, businesses are hesitant to invest money in a property they don’t own, while others fear the time and cost of a renovation project.