Adaptive reuse success story


When the Chippewa River Distillery/Brewster Bros Brewing Co. was searching for a downtown location for their new facility, Carol and Jim Stirn saw potential in the riverfront site at 402 W River Street, despite the limitations of the existing concrete block former auto service center. The project involved gutting the buildings to the walls, installing
brewster bros

Promoting local shopping in downtown


The winner of the best retail event at this year’s Main Street awards was The Shop Small Raffle in downtown Fond du Lac.  Now in its third year, the event is aimed at reminding shoppers to think of downtown first during the holiday shopping season. The Shop Small marketing campaign runs from November 1 to
Fond du Lac

When people hear the word “entrepreneur,” the picture that comes to mind may be a high-tech startup or an enterprising inventor with a new gadget. However, 91 percent of downtown storefronts are locally owned and operated, and these businesses are entrepreneurial ventures in the truest sense of the word.  Webster’s dictionary defines an entrepreneur as […]

The medium of video has remarkable power to inform, entertain, persuade and captivate. For evidence of this, look no further than our children. It was an eye-opening moment when I realized that for my own children, it wasn’t movies and shows on Netflix, Hulu and Amazon that were mesmerizing them the most—rather, YouTube was their platform of choice.


Although businesses usually spend a great deal of time thinking about product offerings, sales and marketing, they often neglect the number-one sales tool available to them: their storefront. In some cases, businesses are hesitant to invest money in a property they don’t own, while others fear the time and cost of a renovation project.