Communities Have a Role to Play in Supporting Entrepreneurs

06/12/17

In addition to growing economic success, women-owned businesses contribute greatly to the community: more than 60 percent of women businesses owners identified in the Main Street survey were actively involved in the community. Given this community involvement, it makes sense that women-owned businesses tend to be successful at crowdfunding efforts: 70 percent of Kickstarter projects launched by women were funded, compared to 61 percent of male projects. The Kiva Zip program, new to Wisconsin in 2016, matches entrepreneurs with community funders to provide zero-percent loans of up to $5,000 to small businesses.

Downtown: hotbed of entrepreneurship

06/06/17

Downtown provides a cost-effective and scalable location for businesses to start and grow. Not only were downtowns the first live/work communities (a cost- and time-saving advantage that many entrepreneurs still take advantage of), but historic buildings also offer passive income potential in the form of rental of upper floor spaces, as well as future expansion opportunities.