Company Profile: Cellara


Scott Fulton, CEO of Cellara With stem cell scientists still compiling data and tracking research by hand, a group of engineers thought they could find a better way. We recently spoke with Scott Fulton, CEO of Cellara LLC, who explained how the company created CultureTrax to ensure scientists had an easier, more accurate way to

Madison-based Silatronix develops groundbreaking technology for better batteries


From cell phones and electric vehicles to military equipment and citywide power grids, the world’s reliance on battery power is widespread. As total global battery capacity has more than doubled since 2010, companies like Silatronix are working to make batteries safer and more efficient. Silatronix was founded in 2007 by Robert Hamers and Robert West,

While working as a full-time police officer in Oak Creek, Wisconsin, Sean Mars dealt daily with inefficient and headache-inducing methods for writing up and filing public safety incident reports. Mars, who also has a coding background, was determined to find a better way. That’s how Report Exec was born. Mars coded the program during his […]


Nine startups that recently graduated from the 12-week immersive WERCBench Labs program pitched their big ideas to a group of investors and other business leaders last week during the 2017 WERCBench Labs Demo Day. WERCBench Labs, run by the Mid-west Energy Research Consortium (M-WERC), matches early-stage companies with mentors in the state’s energy, power and […]


Women-owned businesses are among the fastest-growing segments of the entire U.S. economy, according to the 2016 State of Women-Owned Businesses Report. While the trend of women’s entrepreneurship on the rise is seen across all sectors and geographies, in Wisconsin it is especially pronounced in the state’s historic districts and downtowns, according to new research from […]


As 2016 draws to a close and shoppers search for the perfect last-minute holiday gifts, the Launch Blog brings you a list of innovative products from Wisconsin startups. Madison-based WeMontage allows users to upload photos to create custom collage wall coverings. Founded in 2011 by James Oliver Jr., the company has continued to grow and […]