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Leveraging the Power of Technology

After struggling with fertility challenges herself, Katie Brenner set out to find a better way to measure fertility than existing over-the-counter products or costly blood tests at private clinics. She teamed up with fellow scientist Douglas Weibel and business-minded Jodi Schroll to found BluDiagnostics in March 2015. The company developed the technology for Fertility Finder, a thermometer-like device and corresponding mobile app that tests a woman’s saliva to determine fertility hormone levels, declare pregnancy and help diagnose any issues that may be hindering the pregnancy process. In addition to shedding light on fertility issues, the company’s founders hope its technology can help women make more informed health decisions based on a better understanding of their hormones.

Creating a Better Understanding of Hormones and Fertility

As scientists from the University of Wisconsin-Madison, Brenner and Weibel tapped into the state’s exceptional academic resources to advance the fertility and hormone testing capabilities of their technology. BluDiagnostics also took advantage of numerous business accelerator competitions and contests throughout the state to gain access to necessary funding, mentorship and media exposure. The Madison-based company has already won three business competitions throughout the state, including the Governor’s Business Plan Contest, the Doyenne Group 5x5x5, and the Madison Pressure Chamber competition. As a result of the Pressure Chamber win, BluDiagnostics was also awarded an all-expenses paid trip to Silicon Valley to meet with potential investors.

(May 2016)

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