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SofTap Water

Uniquely Effective Filter Technology

Unlike other water treatment and softening products on the market, SofTap’s unique filter combines the best of both worlds, reducing waste while cleaning and softening water. The Water Council and A. O. Smith recently announced Cincinnati-based SofTap Water as the winner of the 2016 BREW Corporate challenge.

Solving Tomorrow’s Water Challenges

The BREW Corporate program partners The Water Council with water industry leaders to support entrepreneurial efforts that help solve the partner company’s needs. A.O. Smith’s 2016 program sought entries that developed technologies in any of three areas: water purification, water heating or sensors. SofTap’s proprietary filtration technology satisfied the challenge’s water purification requirement.

As winners of the BREW Corporate challenge, SofTap will receive $50,000 from A.O. Smith, tuition for The Water Council’s flagship BREW Accelerator program, office space for a year in the Global Water Center, and access to cutting-edge labs and business mentoring opportunities from both The Water Council and A.O. Smith.

(October 2016)

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