Trade Opportunities Abound in Brazil

Brazil is the largest economy in Latin America and Wisconsin’s top trading partner in South America. The country has an abundance of natural resources, including diamonds, gold, fertile agricultural land and oil and gas deposits, as well as an enormous and creative workforce. Wisconsin exports to the country exceeded $517 million in 2014, representing an increase of more than 8 percent over the prior year. While the overall economic outlook in 2016 for Brazil is cautious, the export opportunities for Wisconsin companies remain bright and exist for companies in almost every sector, but especially in industrial and electrical machinery, agricultural equipment, medical and scientific instruments, vehicles and construction equipment.

SUCCESS STORY

InSinkErator

Founded in Racine, Wisconsin in 1938, InSinkErator revolutionized kitchen chores by creating a whole new product category: in-sink food waste disposals. The company grew steadily with domestic sales throughout the post-war years, and then about 10 years ago, InSinkErator management recognized a market opportunity for their products in the rapidly industrializing country of Brazil.  


IN-COUNTRY PERSPECTIVE

Key Insights for Exporting to Brazil

While going through significant social, economic and political changes, Brazil’s economy has stayed relatively stable with a growing middle class and expanding investments in infrastructure to bolster new trade.


EXPORT Q&A

How to Leverage Global Trade Ventures

Kyle Weatherly, president of Solaris, a Milwaukee-based designer and manufacturer of therapeutic garments for lymphedema and venous diseases, shares how the company has expanded its international footprint and grown its business since participating in Global Trade Ventures.

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UPCOMING EVENTS 

October 17-27, 2015
Locations: Brazil, Chile & Colombia
March 13-18, 2016
Locations: Winnipeg & Toronto
Follow the latest updates and photos from industry events on the new In Wisconsin @ Events blog.

For more information about growing your business through exporting, contact Kelly Aschenbach at 608.210.6756 or kelly.aschenbach@wedc.org or visit Export.InWisconsin.com.

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