From Tiny Sheet Metal Shop to Global Company
As the leading supplier of air movement and control equipment worldwide, Greenheck Fan has grown tremendously since it began as a tiny sheet metal shop in Schofield in 1947. Today, the company has manufacturing and assembly facilities located in California, Kentucky, Minnesota, North Carolina, China and Mexico, with its main product center still located in Schofield. The company also has expanded globally, supplying its ventilation products to more than 40 countries, which represents about $50 million in annual sales. Greenheck Fan has set its sights on expanding business in India and China – two countries that represent a promising growth outlook. The company has been selling into India for about eight years, supplying the country with products that are produced within its Wisconsin and U.S.-based facilities. Recently, Greenheck has faced increased competition from manufacturers located closer to India.
Utilizing State Resources for International Growth
Greenheck devised an international expansion strategy that involves locating product manufacturing closer to international markets. In January 2014, the company opened its newest facility in India. The company also started working with the Wisconsin Economic Development Corporation (WEDC) to expand its international sales channel. WEDC provided Greenheck with contacts at the U.S. Embassy in India and other individuals in the country who helped them navigate through approvals needed for the new facility. As the company looks to develop its presence in India, it continues to focus on trade opportunities in China as well. In April 2013, Dave Kallstrom, president of the International and Ventilation Solutions Division at Greenheck, participated in Wisconsin’s trade mission to China, where the WEDC helped him arrange meetings with potential sales partners. Prior to the trip, Kallstrom says he was unaware of the vast amount of export assistance that the WEDC provides to Wisconsin companies; he now calls the organization a crucial resource in assisting companies with gaining access to key contacts in international markets. As for the future of Greenheck, international expansion is going to play an even larger role as the company leverages its global footprint to establish sales and distribution channels in its targeted markets for growth.
(March 2014)View more exporting success stories