Headquartered in Milwaukee, Hatco has been a driving force of innovation in the food service industry since 1950. In the late 1980s and early 1990s, the company realized that its primary markets for expansion were overseas, but the company had little experience with conducting business internationally. Since then, Hatco has successfully increased its brand awareness on a global scale to navigate complex international markets.
Master of Complex International Markets
In 1994, Hatco launched a brand-new international sales department to break into the markets where food service companies were expanding overseas. The company looked to both emerging and developed markets, offering food warming and holding solutions to restaurant operators, often pioneering the concept of food safety standards within these countries. With the help of state international trade resources, Hatco successfully navigated the complex approval processes within these markets and connected with local representatives and distributors overseas, including in Mexico. With the continued growth of its international business, Hatco has established regional “Quick Ship” warehousing programs to decrease long lead times and get products into international customers’ hands faster. Thanks to a dedication to being a “company that’s easy to do business with” at the local level, Hatco now exports to more than 110 countries across the globe.
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