Exporting

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Xela Innovations

Innovative Solutions for Commercial Washrooms

Xela Innovations is a Glendale-based industrial design and manufacturing firm that has successfully brought more than 100 products to market. After initial interest in its “no water” urinals and associated “trap” technologies for the commercial washroom market, the company identified numerous global markets that suffer from water shortages while also enjoying booming hotel and restaurant business activity. Xela Innovations participated in Wisconsin’s trade venture to India in 2012 to pursue market opportunities.

Trade Venture Opens Doors in New Markets

The company’s president, Todd Muderlak, found the trade venture offered the perfect mix of networking, company visits and cultural exposure. As a result of the trip, Xela Innovations has formed a partnership with an Indian master importer for an exclusive distribution contract, which will be key to the success in India’s commercial washroom market.

(November 2013)

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