China’s population is vast—that you know. What you may not know is that the country’s 1.3 billion people are rapidly gaining purchasing power. In fact, by 2020, China will surpass the U.S. in middle class consumption. And as quickly as China is emerging as a new market for Wisconsin-made products, it is also producing a savvy investor class looking for new opportunities.
China’s importance as a Wisconsin trade partner is both strong and growing. In the past decade, our exports to this burgeoning economy have grown to $1.54 billion. And with the country’s continuing growth, the future holds many new opportunities for Wisconsin businesses, particularly those whose specialties relate to infrastructure development, health care, food production and environmental sustainability.