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December 2014

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CHINA

Trade between Wisconsin and China has grown substantially over the last decade. Wisconsin’s exports to China in 2012 amounted to $1.5 billion, which makes it the state’s largest trading partner outside of North America. Non-electrical machinery is the state’s biggest export to China, followed by computers and electronics, waste and scrap materials, fabricated metal products and processed foods.

OPPORTUNITIES FOR WISCONSIN COMPANIES

Societal changes in China will improve export opportunities for Wisconsin companies. These trends include wider use of machines and technology in manufacturing, improvement of environmental contamination, and growth in low-tech health interventions. The rise of the middle class and urbanization throughout China make it a high-growth market where Wisconsin communities can build on relationships already established. China’s changes drive demand for products and technology. Meanwhile, Wisconsin businesses could also benefit from offshore service contracts for legal, financial and health care work.

MARKET STATISTICS

China_In-Copy_1112
Population:
1.3 billion (232x greater than WI)
Area:
9,596,961 sq km (57x greater than WI)
GDP:
$12.38 trillion (79.1% of U.S.)
2012 WI Exports:
$1.54 billion
WI Export Rank:
3
2012 WI Imports:
$5.8 billion
Hours Ahead of WI:
14
Key Industries:
Industrial Machinery; Electrical Machinery; Medical Equipment; Environmental Equipment; Water Technology; Clean Energy
11.3_China_Pie-Charts_0501

To learn more about export opportunities in China, please email or call WEDC’s Market Development Director:

Mark Rhoda-Reis
608.210.6757

Sources:
https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html
http://www.state.gov/r/pa/ei/bgn/18902.htm

China

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