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Made In Wisconsin


Made In Wisconsin

WEDC's mission is to help you start and grow your business In Wisconsin®. Please provide a brief description of your business needs and we will respond in a timely manner.
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When we say a product is made in Wisconsin, that’s saying more than just where it was produced—it speaks to the attributes of the product itself. It’s a reflection of the high quality of our natural resources and the honesty, hard work and innovative minds of our people.

When something is produced in Wisconsin, it is a point of pride for those who had a hand in its creation. That’s because our lives and our work are deeply intertwined.

The Wisconsin Economic Development Corporation (WEDC) created a logo for companies to use to proclaim their products’ Wisconsin origin. The Made In Wisconsin logo can be adapted to reflect your production processes. Options include:

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  • Made In Wisconsin
  • Manufactured In Wisconsin
  • Produced In Wisconsin
  • Built In Wisconsin
  • Grown In Wisconsin
  • Invented In Wisconsin
  • Designed In Wisconsin
  • Engineered In Wisconsin
  • Brewed In Wisconsin

There is no cost to use the certification mark. Companies that wish to participate fill out a simple application stating how they will use the logo and certifying that the product or service on which they seek to use the mark fulfills program requirements. Once your application is approved, you can download high-resolution image files for the specified use.

The Made In Wisconsin logo is clean, modern and appealing. As such, it speaks to the quality of our products and the straightforward manner in which we do business in this state.

The Made In Wisconsin Program complements the Wisconsin Department of Trade, Agriculture and Consumer Protection’s Something Special From Wisconsin™ Program, offering you two ways to show your state pride.

Click here to join the hundreds of companies who are already participating in the Made In Wisconsin Program.

Application for Use of an In Wisconsin Certification Mark

The Made In Wisconsin Program offers a series of modified logos to best represent your product’s Wisconsin heritage. To take part in this free program, please complete this application.
  • Company description to be used in member directory and promotional materials:
  • Please list the products your company produces which you would like to promote as Made In Wisconsin:
  • Use of WEDC's Certification Marks

  • The Wisconsin Economic Development Corporation’s (WEDC) certification marks were created to cooperatively promote Wisconsin companies, products and services to consumers both within and outside the state.

    Accordingly, applicants must meet the requirements of each certification mark, as specified below. Please verify that you meet the requirement for the mark you are applying to use.

    If you would like to request any adaptation of the logos currently offered, please contact Kelly Lietz, WEDC vice president of marketing, at 608.210.6858.

  • WEDC Certification Mark Terms and Conditions

  • Particular claims made in certain WEDC certification marks require you to meet federal and state regulations, and you must be able to substantiate any express or implied claim made through the use of a WEDC certification mark.

    Specifications for use of individual WEDC certification marks, with examples, appear below. The minimum requirements vary depending on the WEDC certification mark chosen, and are based on current Federal Trade Commission (FTC) laws and regulations. Learn more about the FTC guidelines and find the guidelines in their entirety.

    Note that the examples given below may not fit your particular situation, and nothing contained in this document should be considered legal advice. WEDC strongly recommends that you consult with your own legal counsel as it relates to product advertising claims, including any express or implied claims created through the use of a WEDC certification mark.

    YOU REMAIN SOLELY RESPONSIBLE FOR COMPLYING WITH ALL FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS. BY USING A WEDC CERTIFICATION MARK, YOU EXPRESSLY AGREE TO INDEMNIFY AND HOLD WEDC HARMLESS FROM ANY AND ALL LIABILITY TO YOUR COMPANY OR ANY THIRD PARTY ARISING FROM YOUR USE OF A WEDC CERTIFICATION MARK.

    MADE IN WISCONSIN OR PRODUCED IN WISCONSIN

    To use any WEDC certification mark that contains the statement “Made In Wisconsin” or “Produced In Wisconsin,” all or virtually all of significant parts, ingredients and processing that go into the product must be of Wisconsin origin. In other words, your product should contain no — or negligible — non-Wisconsin content.

    If you do not meet this standard, but a significant amount of parts, ingredients or processing is from Wisconsin, then you must qualify the claim. For example, you may state: "Made In Wisconsin from U.S. and Foreign Parts.”

    Because of your particular product or industry, you may be required to use additional or more specific language. Please consult with your legal counsel for any particular specifications that must be included for claims related to your product or situation.

    BUILT IN WISCONSIN OR MANUFACTURED IN WISCONSIN

    To use any WEDC certification mark that contains the statement “Built In Wisconsin” or “Manufactured In Wisconsin,” the principal assembly of the product must occur in Wisconsin AND the product's last "substantial transformation" must have occurred in Wisconsin.

    In addition to meeting the above standard, if the assembly or manufacturing of the product occurs in Wisconsin using non-Wisconsin parts or ingredients, you should also qualify the “Built in Wisconsin” or “Manufactured In Wisconsin” claim. For example, you may say, "Built In Wisconsin from U.S. and Foreign Parts."

    Because of your particular product or industry, you may be required to use additional or more specific language. Please consult with your legal counsel for any particular specifications that must be included for claims related to your product or situation.

    OTHER WEDC CERTIFICATION MARKS:

    The claims made in the other WEDC certification marks, such as "Grown In Wisconsin", "Invented In Wisconsin", "Designed In Wisconsin", "Engineered In Wisconsin" and "Brewed In Wisconsin", may not be expressly regulated by the FTC, but they each require you to be able to substantiate the claim made in the WEDC certification mark.

    For example, even if you use the "Designed in Wisconsin" logo, you will likely be required to indicate the country of origin of the product. For example, “Designed In Wisconsin – Made in China.”

    Because of your particular product or industry, you may be required to use additional or more specific language. Please consult with your legal counsel for any particular specifications that must be included for claims related to your product or situation.

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