In Wisconsin

Rock River Capital Partners


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Investor Profile

Rock River Capital Partners

Rock River Capital Partners strives to find great entrepreneurs that believe in the Midwest and want to partner in building billion-dollar companies. The current fund is focused on investing in Wisconsin-based companies where they can provide capital and mentorship. Both partners at Rock River Capital have significant operational experience as CEOs and institutional investors. Whether growing your company or eventually exiting, Rock River Capital will be there for support.

Location: Co-located in Madison and Beloit


Contact: Chris Eckstrom, and Andy Walker,

Preferred industries: Rock River Capital Partners is industry-agnostic, but look for a technical disruptor to the industry. Their bias is for the disruptor to be software-related and often include a data analytics component. They feel that software and data are the oil running under every industry.

Investment criteria: Rock River Capital Partners typically invests in early-stage companies that are just starting to show product/market fit. Opportunistically, they will look at earlier-stage, pre-revenue companies where they feel they can add value and grow with the entrepreneur. Their typical check size is between $1 million and $2 million for initial investment.

Will lead on a deal: Rock River Capital Partners prefers to lead the round so they can structure terms that are entrepreneur-friendly and prepared to encourage follow-on funding from later stage venture capital. Rock River creates terms that encourage the growth of a great company versus terms that protect the downside. Rock River Capital reserves up to half of its capital for follow-on financing. As your company progresses, they will continue to lead your investment rounds if needed, with co-invest partners or investing alongside later stage venture firms. They continue to offer support from the board of directors and in any other way they can.