Vice President, International Business Development
Wisconsin Economic Development Corporation
Katy Sinnott is vice president of international business development with the Wisconsin Economic Development Corporation (WEDC). In this role, she is responsible for developing and implementing strategies to grow Wisconsin’s economy through helping Wisconsin companies expand their exports and through attracting foreign direct investment in Wisconsin.
Katy has more two decades of business management and financial services experience, working in more than 40 countries with an emphasis on China. Before joining WEDC, she was the CEO and a board director for ERIC Paris Salons, a chain of salons based in China. Under her leadership as CEO, the company expanded from three salons to 38 in three years. At its peak, the company had revenues of $6 million and 450 employees.
Prior to that, Katy was a consultant in Hong Kong for McKinsey & Company, a global management consulting firm. In this role, she oversaw the merger of two global television tube manufacturers spread across multiple continents and helped design a customer loyalty program for China’s second-largest oil company. Katy also held several positions in Hong Kong with HSBC Ltd., one of the world’s largest banking and financial services organizations. She is experienced in redesigning bank business processes and ensuring information services are business-driven.
A Wisconsin native, Katy holds a BS in finance from the University of Wisconsin-La Crosse. After college, she was awarded a scholarship to attend the Chinese University of Hong Kong through Yale University, where she completed a nine-month intensive studies course in Mandarin. She is conversant in Chinese and French.
- Global trade
- Foreign direct investment
- Doing business in China
- International business development
- Country-specific export trends and opportunities
- Cross-cultural communication
- Barriers/opportunities facing companies that export
- Free trade agreements
- Wisconsin export data and trends
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