Tricia Braun

Chief Operating Officer

Wisconsin Economic Development Corporation

Tricia Braun is chief operating officer for the Wisconsin Economic Development Corporation (WEDC).

Previously WEDC’s vice president of economic and community development, Tricia brings nearly 20 years of economic development leadership experience in three states. Before joining WEDC in November 2013, she was the director of economic development in Riverside, Calif., a city of more than 300,000 people. In that role, she oversaw the attraction and subsequent construction of numerous major commercial and industrial projects that brought thousands of new jobs and several hundred million dollars in new capital investment to Riverside. She was also a key leader in efforts to develop Riverside’s economic development strategy, “Seizing Our Destiny,” a collaboration-based movement centered on improving the overall quality of life in the region. Prior to becoming COO in February 2015, Tricia served as vice president, and before that regional development and attraction director.

A graduate of the University of Wisconsin-River Falls, Tricia has also served as community development director in Zumbrota, Minn., and as executive director of the River Falls Area Chamber of Commerce.

Speaking Topics:

  • Wisconsin's Business Climate
  • Forward-Looking Economic Development Strategies
  • Business Attraction
  • Business Retention and Expansion
  • Talent Retention and Recruitment
  • WEDC Programs and Operations


To submit your request for a speaker for an upcoming event, please contact Mark Maley at 608.210.6706.