When Jeremy Taylor was laid off in late 2015 from his job as a loan adjuster for Wells Fargo, he saw it as an opportunity to pursue a long-held dream. While studying finance in college at UW-Milwaukee, he'd been intrigued by the entrepreneurship courses he'd taken and the experience of writing a business plan. From that time on, “it was in my blood,” he said. During his time in the corporate world, he built up savings with the idea of starting a business one day. When the layoff notice came, he knew the moment had arrived.