Trek

Born In Wisconsin

Born In WIsconsin

Establishing a bigger mission of bikes—encouraging people around the world to get on a bike for transportation, recreation and fitness—requires global support, and most importantly, the support of your community. Trek Bicycle started in a barn in Waterloo, Wisconsin, and has developed into a global leader in the design and manufacturing of bikes and biking equipment. The Wisconsin Economic Development Corporation (WEDC) helps advance key industries, including bicycle manufacturing, by building mutually beneficial collaborations among sector participants. Together, our goal is to maintain and enhance Wisconsin’s status as a bike culture hub.

WEDC works with industry leaders like Trek to address challenges and create opportunities. With our network of more than 600 economic development partners, we offer customized solutions and resources to help companies start, grow or locate in Wisconsin.

To learn more about what Wisconsin can do for your business, contact us.


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