WEDC Names Barb LaMue New Vice President of Economic and Community Development

WEDC Names Barb LaMue New Vice President of Economic and Community Development

UW-Oshkosh graduate and central Wisconsin native Barb LaMue brings 18 years of economic development experience to new role

MADISON, WI. August 4, 2015 – The Wisconsin Economic Development Corporation (WEDC) has named Barb LaMue as the organization’s vice president of Economic and Community Development.

Barb LaMue has been named the new vice president Economic and Community Development

LaMue, who had been a sector development manager and a regional account manager for WEDC, has 18 years of economic development experience in Wisconsin. Before joining WEDC in January 2012, she was the executive director of Centergy Inc., a regional economic development organization serving five counties in central Wisconsin.

LaMue also has served as the vice president of economic development of the Greater Green Bay Area Chamber of Commerce and the executive director of the Marshfield Area Chamber of Commerce & Industry.

A native of central Wisconsin, LaMue graduated from the University of Wisconsin-Oshkosh with a master’s degree in public administration and has a bachelor’s degree in business administration from Lakeland College in Sheboygan.

“Barb is an ideal fit for this position. She has outstanding economic development and business experience as well as a thorough knowledge of the opportunities and challenges facing Wisconsin businesses as we continue to strengthen the state’s economy,” said Reed Hall, secretary and CEO of WEDC, the state’s lead economic development organization. “We had many excellent candidates for this position as we conducted a nationwide search, but none had the diverse background and level of expertise and experience that Barb has.”

“The applicant pool was incredibly impressive and competitive, and Barb stood out as the person who would provide solid leadership not only to the Economic and Community Development team, but also to the organization as a whole,” added Tricia Braun, deputy secretary and COO of WEDC. “Her commitment to economic development, her relationships with key stakeholders around Wisconsin and her vast experience made her the clear choice for this position.”

“I am honored and excited about the opportunity to lead the Economic and Community Development Division, and to work collaboratively with our WEDC leadership team and stakeholders,” LaMue said. “I particularly look forward to assisting our economic development partners and businesses to help them succeed in an ever-changing business climate. There are tremendous opportunities for economic growth and prosperity in Wisconsin, and capitalizing on those opportunities can only be accomplished by working collaboratively with our partners.”

As a WEDC sector manager since November 2013, LaMue coordinates numerous initiatives to strengthen Wisconsin’s supply chains; manages the investment with the state’s two Manufacturing Extension Partnerships to offer assistance to hundreds of small to mid-sized manufacturing companies; coordinates the state’s investment in the Maritime Center of Excellence accelerator; and works with local education partners on the development of advanced materials and fab lab consortia. She also collaborates with BioForward on the expansion of bioscience markets and their related business attraction efforts.

As a regional account manager from January 2012 to November 2013, LaMue provided assistance, training and guidance to economic development organizations in eight counties in northeastern Wisconsin and facilitated the coordination of WEDC regional resources. She also worked with local economic development organizations to package incentives and support for business expansion and attraction projects.

LaMue is a Certified Economic Developer (CEcD), a designation granted by the International Economic Development Council that is the industry gold standard for excellence in the profession. She also received her Economic Development Finance Professional certification through the National Development Council. She is president-elect of Mid-American Economic Development Council, a regional economic development corporation comprised of 10 Midwest states; past president of the Wisconsin Economic Development Association; and has been appointed by governors of both parties to serve on various state commissions.

LaMue replaces Braun as vice president of the Economic and Community Development Division. Braun was named WEDC deputy secretary in February 2015.


About the Wisconsin Economic Development Corporation

The Wisconsin Economic Development Corporation (WEDC) leads economic development efforts for the state by advancing Wisconsin’s business climate. WEDC nurtures business growth and job creation by providing resources, technical support and financial assistance to companies, partners and communities in Wisconsin. WEDC has four focus areas: business and industry development, economic and community development, entrepreneurship and innovation and international business development. Together with more than 600 regional and local business development partners, it represents a highly responsive and coordinated network. Visit or follow WEDC on Twitter @_InWisconsin to learn more.