Partnership cultivates UW entrepreneurs’ ideas via $2 million seed fund

Partnership cultivates UW entrepreneurs’ ideas via $2 million seed fund

Extension, UW System and WEDC Ideadvance Initiative is first such gap fund for UW entrepreneurs statewide

MADISON, Wis. February, 13, 2014 –The University of Wisconsin System and the Wisconsin Economic Development Corp. (WEDC) have created a $2 million seed fund that UW-Extension will administer to help commercialize technology and ideas developed at UW campuses statewide.

UW-Extension and its partners announced the Ideadvance Seed Fund today at a news conference in the State Capitol attended by Lt. Gov. Rebecca Kleefisch and other state officials.

“Faculty, staff and students need access to this type of funding so that they can pursue their business dreams here in Wisconsin,” said Gov. Scott Walker. “This new partnership bridges the gap from an idea to the creation of a business and initial investment.”

While Ideadvance is the first gap fund in UW history, there are more than 60 similar university-focused funds at 40 educational institutions nationwide, according to a recent report from Innovosource.

“Our University of Wisconsin labs and classrooms generate ideas ripe for commercialization, so we’re pleased to partner with the state’s lead economic development agency to support entrepreneurs on our campuses throughout the state,” said UW Colleges and UW-Extension Chancellor Ray Cross, who begins his term as UW System president Feb. 15.

WEDC Secretary Reed Hall added, “This partnership has the potential to create new businesses, foster economic development, retain UW System graduates in the state and improve the quality of Wisconsin products and services.”

The Ideadvance Seed Fund provides up to $75,000 in two stages to support entrepreneurs as they evaluate product or service ideas, explore key markets, validate demand and develop strategies for investment sources. Unlike most early stage funding, the Ideadvance Seed Fund encourages ideas from all disciplines, including the humanities, social sciences and liberal arts.

Mark Lange, executive director of UW-Extension’s Division of Entrepreneurship and Economic Development, said, “We will offer extensive idea exploration and customer validation, along with the mentorship of our experienced team and partners to help grant recipients pursue their ideas. In addition, we’ll collaborate with local organizations and tap into their resources for entrepreneurs.”

UW-Extension will accept applications in three rounds beginning in March, May and November 2014. Grants are available for part-time or full-time staff, faculty and students who are part of the UW System. Also eligible are applicants and young companies with technologies affiliated with the WiSys Technology Foundation or UW-Milwaukee Research Foundation. Those affiliated with UW-Madison are not eligible to be primary clients but may contribute to projects with eligible applicants from other Wisconsin universities and colleges.

For information or assistance with the application process, contact Idella Yamben, or 608-263-3315, and visit the website

The Ideadvance Seed Fund is a recipient of a $1 million UW System Economic Development Incentive Grant and $1 million from WEDC’s Capital Catalyst program.


About the Wisconsin Economic Development Corporation
The Wisconsin Economic Development Corporation (WEDC) leads economic development efforts for the state by advancing Wisconsin’s business climate. WEDC nurtures business growth and job creation by providing resources, technical support and financial assistance to companies, partners and communities in Wisconsin. WEDC has four focus areas: business and industry development, economic and community development, entrepreneurship and innovation and international business development. Together with more than 600 regional and local business development partners, it represents a highly responsive and coordinated network. Visit or follow WEDC on Twitter @_InWisconsin to learn more.
About the UW-Extension

UW-Extension, which receives the third largest amount of federal grants in the UW System, serves Wisconsin families, businesses and communities statewide through offices in all 72 Wisconsin counties and three tribal nations, continuing education services through all 26 UW System campuses, the statewide broadcasting networks of Wisconsin Public Radio and Wisconsin Public Television, and entrepreneurship and economic development activities by county throughout the state. UW Colleges is the third largest institution of the UW System and includes 13 campuses and UW Colleges Online.