We are improving oral health and dental personal care products by taking a revolutionary approach to physical chemistry and formulation enhancement utilizing all-natural cellulose fibers. Our technology transforms products like toothpaste and mouthwash by significantly improving plaque and biofilm removal, enhancing stain removal, and boosting enamel fluoride uptake with normal brushing. Our technology is non-chemical, non-antimicrobial, non-abrasive, and safe for use in oral care products.