Population: 1,033,106
Major Cities
Top Employers
ASPIRUS
CHURCH MUTUAL
GREENHECK
MARSHFIELD CLINIC HEALTH SYSTEM
SENTRY INSURANCE
Average Housing Cost
- Wausau $102,600
- Marshfield $147,100
- Stevens Point $153,300
- Wisconsin Rapids $107,200
CENTRAL WISCONSIN
Extraordinary quality of life, outdoor recreation and business-friendly communities
If you’re looking for a place that has all the features you want along with a quality of life that’s hard to match, welcome to Central Wisconsin. Here you’ll find communities with affordable housing, solid education systems and employers who appreciate a remarkable work ethic. And, when you look around, you’ll find so much more. Our rolling landscape is dotted with beautiful lakes, rivers that teem with fish, lush forests and picturesque bluffs that make Central Wisconsin a prime destination for people who love outdoor activities. Central Wisconsin is the place the Midwest comes to hike, bike, camp, fish, hunt, cycle, kayak, canoe, and water-ski … and you can have access to all that right in your own backyard!
There is little wonder why the local economy is diverse and vibrant. Besides agribusiness and life sciences, we’ve long been home to insurance and financial services companies, manufacturers that have long understood the importance of precision and quality and a broad variety of businesses that support the thriving manufacturing base. That’s why so many entrepreneurs of all ages are choosing to pursue their dreams in our communities. Bring your talents and dreams to Central Wisconsin, and you’ll find everything you need, along with a way of life that feels like you’re on a never-ending vacation. We invite you to come for a firsthand look at everything our region offers.

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"The more time we spent here, the more we realized we wanted to be back in Wisconsin…. It’s been a fantastic place to grow from what was a small mom-and-pop company to a global company that has an impact on people around the world."
UW-Stevens Point • Stevens Point, Wisconsin
Tee-ball practice • Merrill, Wisconsin
Plastic sheeting manufacturing facility • Wausau, Wisconsin
Motor Memorabilia Barn • Wausau, Wisconsin
Sunset over the Wisconsin River along the Stagecoach Trail • Stevens Point, Wisconsin
Regional Events
UW Stevens Point Pointers
October - March
Stevens Point
Wisconsin Woodchucks
May - August
Northwoods
Wisconsin Rapids Rafters
May - August
Northwoods
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