Countless national rankings confirm what many of our residents already know—South Central Wisconsin is among the best places to live, work and raise a family. The Madison region is a place where dynamic, talented, innovative and hardworking people want to be. We know this because the region is growing at a faster rate than the state and the nation.

Talented people stay here thanks to a desirable quality of life.

South Central Wisconsin offers residents and visitors alike a unique blend of urban opportunities and rural, unspoiled natural beauty, distinctive communities, and some of Wisconsin’s greatest collections of natural, educational, artistic and historical attractions.

With nearly 34% of adults age 25 and older holding a Bachelor’s degree or higher, the Madison region is home to a smart, skilled workforce, thanks in part to an educational system that features two campuses of the University of Wisconsin system, two private colleges and four strong technical colleges. The flagship campus of the University of Wisconsin educates more than 43,000 students from over 130 countries each year and awards the second highest number of doctorate degrees in the nation. UW-Whitewater has one of the largest business schools in the U.S. and the largest graduate business program in the state.

In the Madison region, you’ll discover that our people prosper—enjoying world-class healthcare, treasured arts and cultural amenities and an abundance of recreation opportunities. Come join us and experience quality of life assets that make the Madison region a desirable place to live, work and play.