AMERICAN FAMILY INSURANCE
Average Housing Cost
- MADISON $248,700
- JANESVILLE $147,200
- BELOIT $90,900
- WHITEWATER $173,900
Points of Interest
Angel Museum in Beloit
Rotary Botanical Gardens
Devil’s Lake State Park
The Waterpark Capital of the World®
Olbrich Botanical Gardens
Monona Terrace Community & Convention Center
Largest Producer–Only Farmers’ Market
Wisconsin State Capitol
American Players Theatre
SOUTH CENTRAL WISCONSIN
Education, culture-rich communities and $1 billion in yearly research
Countless national rankings confirm what many of our residents already know—South Central Wisconsin is among the best places to live, work and raise a family. The Madison region is a place where dynamic, talented, innovative and hardworking people want to be. We know this because the region is growing at a faster rate than the state and the nation.
Talented people stay here thanks to a desirable quality of life.
South Central Wisconsin offers residents and visitors alike a unique blend of urban opportunities and rural, unspoiled natural beauty, distinctive communities, and some of Wisconsin’s greatest collections of natural, educational, artistic and historical attractions.
With nearly 34% of adults age 25 and older holding a Bachelor’s degree or higher, the Madison region is home to a smart, skilled workforce, thanks in part to an educational system that features two campuses of the University of Wisconsin system, two private colleges and four strong technical colleges. The flagship campus of the University of Wisconsin educates more than 43,000 students from over 130 countries each year and awards the second highest number of doctorate degrees in the nation. UW-Whitewater has one of the largest business schools in the U.S. and the largest graduate business program in the state.
In the Madison region, you’ll discover that our people prosper—enjoying world-class healthcare, treasured arts and cultural amenities and an abundance of recreation opportunities. Come join us and experience quality of life assets that make the Madison region a desirable place to live, work and play.
PEOPLE & PLACES IN SOUTH CENTRAL WISCONSIN
"It was on my list of dream jobs for about five or six years. I wouldn’t want to be anywhere else, and I’ve been a lot of other places."
“I’d say that the future of Beloit is going to come through innovation. Every space in this coworking area is going to be filled with new ideas and dreams that are going to be fulfilled finally.”
"We have strong roots in traditional Wisconsin cheesemaking, but we also have a new generation of energetic and educated cheesemaker who are always looking for the next innovation."
"I could move to Nashville, Austin, LA, New York, any of those cities, but I feel most at home here in Wisconsin. That’s really what the song is trying to say. This person who has been everywhere, but still feels the best in Wisconsin."
"If this (game development with his current company) is going to happen – it needs to happen in Wisconsin. The state has a strong engineering background and strong education background, but also a strong artistic background. Wisconsin brings the best of these unique backgrounds together."
Lake Mendota • Madison, Wisconsin
Dane County Farmers' Market • Madison, Wisconsin
Chazen Museum of Art • Madison, Wisconsin
DC Estate Winery • South Beloit, Wisconsin
Kayaking • Sauk County, Wisconsin
New Glarus Brewery • Madison, Wisconsin
Cycle-cross race • Sun Prairie, Wisconsin
Bridge statue • Fort Atkinson, Wisconsin
Bascom Hall, University of Wisconsin-Madison • Madison, Wisconsin
State Capitol Building • Madison, Wisconsin
Happy hour overlooking the State Capitol • Madison, Wisconsin