Southwest

Population: 221,220

Top Employers

RAYOVAC
UNIVERSITY OF WISCONSIN-PLATTEVILLE
SOUTHWEST WISCONSIN TECHNICAL COLLEGE
LANDS’ END
COLONY BRANDS

Average Housing Cost

  • Platteville $164,200
  • Richland Center $95,000
  • Monroe $135,400
  • Prairie Du Chien $128,800

SOURCE

Southwest Wisconsin

Charming small-town living with close proximity to major metro areas

Southwest Wisconsin offers scenic beauty beyond compare with world class fishing, hunting, canoeing, hiking and biking. The availability of numerous state and local parks makes the area ideal for those who appreciate the scenic beauty that Wisconsin has to offer. The unique Cheese Country Trail provides opportunities for biking, hiking and ATV riding. The region is also known for it’s numerous artisanal food and beverage producers and an increasing presence of farm-to-table dining options.

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PEOPLE & PLACES IN SOUTHWEST WISCONSIN

Video thumbnail for American Players Theatre Wisconsin Stories video

"It was on my list of dream jobs for about five or six years. I wouldn’t want to be anywhere else, and I’ve been a lot of other places."

DAVID DANIEL • AMERICAN PLAYERS THEATRE • SPRING GREEN

Video thumbnail for Candlewood Cabins Wisconsin Story

"We get people, surprisingly, from all over the world coming, but most of our people come from Wisconsin itself. It doesn’t surprise us, because Wisconsinites are in love with Wisconsin."

NORBERT CALNIN • CANDLEWOOD CABINS • RICHLAND CENTER

Emmi Roth video thumbnail

"We have strong roots in traditional Wisconsin cheesemaking, but we also have a new generation of energetic and educated cheesemaker who are always looking for the next innovation."

MADELINE KUHN • EMMI ROTH • MONROE

Kickapoo Coffee - Wisconsin Stories

“We came here for the beautiful countryside, we came here for the schooling options, the access to amazing food. It’s really been a great place to start a family and start this business.”

TJ SEMANCHIN • KICKAPOO COFFEE • VIROQUA

Regional Events

Canoe fest

June

Darlington

4th of July

July

Platteville

Platteville Dairy Days

September

Platteville

HAVE A LOOK IN WISCONSIN®

Charming small-town living with close proximity to major metro areas

VISIT SOUTHWEST

Education, culture-rich communities and $1 billion in yearly research

VISIT SOUTH CENTRAL

Lake Michigan, old world charm and craft beer and Wisconsin’s largest city

VISIT SOUTHEAST

Scenic landscape, high qualify of life and an abundance of recreational activities

VISIT WEST CENTRAL

Extraordinary quality of life, outdoor recreation and business-friendly communities

VISIT CENTRAL

Impactful careers, family living and recreational opportunities galore​

VISIT NORTHEAST

Recreational playgrounds, safe neighborhoods and a small-town feel

VISIT NORTHWEST

Recreational playgrounds, safe neighborhoods and a small-town feel

VISIT NORTH