West Central Wisconsin, located on the Mississippi River and in the Driftless Area of Wisconsin, is an area of tremendous diversity on multiple fronts. With an abundance of recreational activities for individuals, families and groups, it is impossible to not find something to fill your time.

Whether your interest lies in the growing arts and entertainment scene in our urban areas or the many vineyards and craft breweries found across the beautiful terrain of the Great River Road, including the famous Leinenkugel’s, you’re sure to have a wonderful time. Smaller communities offer numerous festivals year-round, and two major Oktoberfest gatherings are regional favorites. The region hosts an impressive offering of hiking, biking, cross-country skiing and ATV trails, along with rivers, quiet streams perfect for a canoe or kayak, and lakes ideal for fishing and boating. If you relish the music scene, summers are filled with music festivals of all genres. From one of the largest country music festivals in the nation to weekly festivals along the waterfronts, the area has quickly become a hub for music professionals.

The region is a true mix of rural and urban geography. The retail offerings and cultural amenities of larger cities such as Eau Claire and La Crosse complement smaller communities, each of which has its own flavor and cultural offerings. From weekend farm-to-table markets to seasonal events, everywhere you go in the region offers an opportunity to stop and walk the community, no matter what time of the year. This is just a taste of West Central Wisconsin. Entrench yourself in what we have to offer. You may never leave, but if you do, we know you’ll be back!