Promotion: district brand
posted by Darrin Wasniewski

During New Director Training, I spend a considerable amount of time on district brand. What does the word brand mean to you? In simple terms, a brand is a promise, a setting of expectations, an image one holds of your product or service. For instance, what comes to mind when you read Harley-Davidson? Or Door County? Apple? Walt Disney World? To most, just mentioning these phrases conjures up an image in one’s mind and it doesn’t even matter if you’ve ridden a H-D motorcycle or visited Walt Disney World. A brand should be developed over time and with intentionality.

Downtown development practitioners learn the Main Street America approach


Wisconsin Main Street directors and volunteers, as well as Connect Communities representatives and even a few Wisconsin Economic Development Corporation Regional Economic Development Directors gathered in Madison on July 31st and August 1st for a Wisconsin Main Street New Director Training. While this one and a half day is required for any new directors of designated Wisconsin Main Street programs, volunteers and local Connect Communities participants are invited to participate. The first day is filled with an in-depth exploration of Main Street Approach, sharing not only history but also breaking the Four Points™ (Design, Economic Vitality, Organization, and Promotion) into easy to understand concepts peppered with examples from the downtown development team’s years of experience.

Wisconsin welcomes new Main Street program, celebrates downtowns


By proclamation, Governor Scott Walker declared August 22, 2017 Wisconsin Main Street Day. The day included the announcement of the newest Wisconsin Main Street program, Historic King Drive, as well as celebrations and ribbon-cuttings in 11 other communities: Ashland, De Pere, Fond du Lac, La Crosse, Port Washington, Princeton, Ripon, Shullsburg, Tomah, Viroqua, and Wausau.

August 2017



Workshop: Real Estate Development

Thursday, September 21, Platteville
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WDAC Downtown Summit October 25-26, Sheboygan More information