France and the United Kingdom are the second- and third-largest economies in Europe, after Germany. Both markets are sophisticated and diversified, with a mix of companies that matches several of Wisconsin’s sectors of strength. Thus, these are markets where Wisconsin companies can learn more about their competitors’ business practices and benefit from these industry strengths by selling to a common customer base.

Given the shared strengths of Wisconsin and the target markets, companies that make innovative production equipment and components, safety and security products, renewable energy or energy-efficient products, medical and scientific devices, or aviation components are especially encouraged to consider joining WEDC on a global trade venture to France and the UK, with segments in Paris, London and Birmingham, from June 15-26, 2019.