There are many compelling reasons for Wisconsin companies to export to Mexico, including its status as a relatively easy market to enter for companies that are new to exporting. With Mexico’s growing middle class, consumer products of all kinds are a major opportunity. U.S. products are already well represented (and thus well known and trusted) in the market and are perceived to be a good value for the price. 

Wisconsin has a trade surplus with Mexico, exporting more than it imports—and Wisconsin’s exports to Mexico further increased in 2017 over the previous year. In addition, many products assembled in Mexico are made from U.S. parts, and even imports from Mexico often benefit U.S. companies. Leading export categories from Wisconsin to Mexico include industrial machinery, electrical machinery, vehicles and parts, paper products, plastics, and medical and scientific instruments. Companies interested in exporting to Mexico or growing their exports in the market should consider joining WEDC’s upcoming trade venture to Mexico, Feb. 16-22, which will include segments in Monterrey and Mexico City. Wisconsin companies from a broad range of sectors are encouraged to attend this trade venture.