The Main Street America™ (MSA) holistic approach centers around Four Points™- Design, Economic Vitality, Organization and Promotion. Through these blog posts and accompanying newsletter, we strive to provide inspiration and guidance for working within this mindset. When meeting with MSA programs around Wisconsin, communities often ask about promotion, particularly the purpose of events and events as fundraisers. In this blog post, Wisconsin Main Street Program state coordinator Darrin Wasniewski shares his understanding of promotion from his almost two decades in special event management and downtown development.
