Butterfly mural in Green Bay, WI



Main Street districts across America are learning that whimsical and offbeat installations such as art, signage, alleys, seating and more can fit well in historic surroundings. January's blog post series provides examples of districts and businesses that have accomplished this delicate balance.

Umbrellas over Wausau

Amp up your alleys and streetscapes

Downtowns and historic commercial districts work best when buildings, storefronts, streets and sidewalks all work together.

Reedsburg Artslink combine statue

Embrace public art on Main Street

Public art, such as murals and sculptures, is a great way to inject a bit of quirkiness into a Main Street or historic commercial district.

Signage outside Toad House in Ladysmith, Wis.

Use whimsy to market your business

Ways to use whimsical merchandising, signage and more to creatively market your business and enhance the entire district.


Main Street Awards Nominations Due
February 1
Email Errin Welty


Top Rural Development Initiative Award Nominations Due
February 1
More information


Main Street Orientation
February 21, Waupun
More information


Downtown housing workshop
March 6, Green Bay
More information


Wisconsin Rural Summit
April 24-25
Rice Lake
More Information


Main Street Awards Dinner
April 26, Chippewa Falls
Save the date, registration coming soon


Find more articles and tips in our Places blog.

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