More of what you live for.

From cities full of culture to rural areas close to the great outdoors, Wisconsin offers something for everyone.

With two Great Lakes, 15,000+ inland lakes, 84,000 river miles, 49 state parks, 13 state forests, 76 state wildlife areas and over 6 million acres of public hunting land, you and your family can stay active all year long.

Wisconsin is famous for beer (but you probably knew that already). You’ll find over 100 craft breweries and brewpubs along with dozens of fresh-air beer festivals teach summer. But we’re equally proud of our traditional Friday fish fries, farmers markets and award-winning restaurants in every corner of the state.

And Wisconsin has an outsize sports scene. Whether you want to watch your kids play, participate in a rec league or cheer on the Packers, Brewers or Bucks at a stadium or bar, you can get your sports fix here.

RELATED BENEFITS

15,000+ Lakes

Wisconsin is home to more that 15,000 lakes, two of the Great Lakes, and 82,000 miles of streams and rivers.

5 Fittest Cities

Five Wisconsin cities are among the fittest in the nation.

Top 10 Happiest State

Wisconsin is the ninth happiest state in the U.S., measured across 28 key happiness metrics.

#1 Whitetail Deer State

Wisconsin is overwhelmingly in first place in the nation as a record buck producer.

TAKE A CLOSER LOOK AT WISCONSIN

Charming small-town living with close proximity to major metro areas

Education, culture-rich communities and $1 billion in yearly research

Lake Michigan, old world charm and craft beer and Wisconsin’s largest city

Scenic landscape, high qualify of life and an abundance of recreational activities

Extraordinary quality of life, outdoor recreation and business-friendly communities

Impactful careers, family living and recreational opportunities galore​

Recreational playgrounds, safe neighborhoods and a small-town feel

Recreational playgrounds, safe neighborhoods and a small-town feel

HAVE A LOOK IN WISCONSIN

One thing Wisconsin’s regions all have in common is how unique they are. Every community in Wisconsin holds its own individual charm and characteristics, making our state one of the best options for fulfilling your personal and career goals.

From the natural playground of our forests and lakes to the vibrant communities hosting world-renowned festivals and farmers markets, Wisconsin balances enriching experiences with the essentials of a superior education and high-quality healthcare. Regardless of what you’re looking for, one of our safe, diverse neighborhoods is a good place to start being more you.

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MY WISCONSIN STORY

Our residents are some of the happiest and most ambitious people in the nation—but don’t just take our word for it. Take theirs.

“Wisconsin is the best state for us. The balance of network support, the economics and the opportunity for social and culture--Wisconsin is ideal for anyone’s success.”

Launch Video

WESLEY ESCONDO • BUSINESS OWNER • EAU CLAIRE

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