LOCATION, LOCATION, WISCONSIN
Finding a place to live is easy. But finding a home takes so much more.
From the fittest city in America to the Waterpark Capital of the World, Wisconsin’s distinct regions come together to form a state that offers a home with more experiences and more life to be lived. Our low costs for housing and child care along with short commute times make room for soul-enriching experiences—from our foodie culture and outdoor recreation to careers that make a global impact.
With the highest ACT scores in the U.S., top health care efficiency and the largest producer-only farmers’ market in the nation, Wisconsin is a place to grow older and happier. Here, the life you want is yours to enjoy. It’s the reality of living where people value creating their life, their way.

HOW WE RANK
Wisconsin is consistently ranked at the top, from health care and cost of living to career opportunities and outdoor recreation.
#1
Best Place to Live is In Wisconsin#4
Least Stressed State#8
Best State for MillennialsWalletHub, 2022
TAKE A CLOSER LOOK AT WISCONSIN
TAKE A CLOSER LOOK AT WISCONSIN
DISCOVER WISCONSIN'S REGIONS
Each region offers a slightly different mix of all that's great in Wisconsin.
Click a region to learn more
SOUTHEAST
HAVE A LOOK IN SOUTHEAST WISCONSIN
COOLEST
MILWAUKEE NAMED THE MIDWEST'S COOLEST CITY
Vogue
TOP 5
CITY FOR RECENT GRADS, MILWAUKEE
ZipRecruiter
TOP 30
CITY TO START A BUSINESS, MILWAUKEE
Inc Magazine
CENTRAL
HAVE A LOOK IN CENTRAL WISCONSIN
ABUNDANCE
VARIETY OF OUTDOOR ACTIVITIES (HIKING, HUNTING, KAYAKING, BIKING, CAMPING)
OVER 90%
OF GINSENG GROWN IN THE US COMES FROM WISCONSIN
corn.agronomy.wisc.edu
CONNECTED
MASSIVE LABOR SHED WITH A SKILLED LABOR FORCE OF MORE THAN 315,000
NORTH
HAVE A LOOK IN NORTH WISCONSIN
FOREST PRODUCTS
ABUNDANT TIMBER PRODUCTION
CONNECTED
AIRPORTS AND HIGHWAYS CONNECTING COMMERCE AND PEOPLE
OUTDOOR
CAMPING, FISHING, SNOWMOBILING
NORTHEAST
HAVE A LOOK IN NORTHEAST WISCONSIN
9TH
BEST CITY FOR WORKING PARENTS, OSHKOSH
SmartAsset, 2018
2ND
BEST PLACE TO RAISE KIDS, APPLETON
SmartAsset, 2018
TOP TEN
THREE OF THE 10 MOST BEAUTIFUL CITIES IN WISCONSIN
Culture Trip
SOUTHWEST
HAVE A LOOK IN SOUTHWEST WISCONSIN
SMALL TOWN LIVING
CLOSE TO BIG CITIES
#2 LARGEST
OUTDOOR THEATER IN THE NATION DEVOTED TO CLASSICS- AMERICAN PLAYERS THEATRE
American Players Theatre
47 MILES
CHEESE COUNTRY MULTI VEHICLE-USE RECREATION TRAIL
NORTHWEST
HAVE A LOOK IN NORTHWEST WISCONSIN
NATURAL BEAUTY
ABUNDANT AND SPECTACULAR NATURAL RESOURCES
VIBRANT
VIBRANT COMMUNITIES WITH A "SMALL TOWN" FEEL
QUALITY OF LIFE
UNCONGESTED LIFESTYLE, YEAR-ROUND RECREATION
SOUTH CENTRAL
HAVE A LOOK IN SOUTH CENTRAL WISCONSIN
#1
TECH TALENT MOMENTUM MARKET
CBRE
BEST
COLLEGE FOOTBALL TOWN
NCAA
#1
COMMUNITY PROGRESS INDEX
AngelouEconomics
WEST CENTRAL
HAVE A LOOK IN WEST CENTRAL WISCONSIN
MUSIC HOTSPOT
COUNTRY JAM AND EAUX CLAIRES MUSIC FESTIVALS
TOP FIVE
LA CROSSE AMONG MOST AFFORDABLE PLACES TO LIVE
Livability.com
THIRD
FITTEST CITY IN THE COUNTRY, EAU CLAIRE
Fitbit.com
MAXIMIZE YOUR POTENTIAL.
What does it mean to live and work in Wisconsin? It means you’re free to think bigger, encouraged to make your mark, and that you’re poised for great things to happen around you and to you. Wisconsin has long enjoyed a heritage of personal, career and business success—and this tradition is stronger today than ever before.
While Wisconsin is known for its natural beauty and abundant resources, it is perhaps best defined by the people who call it home. People with a restless drive to invent, create and achieve. Who combine passion with pride and turn ideas into industries, and whose intellectual curiosity and commitment to collaboration propel groundbreaking discoveries to meet global challenges. We know that the real motivation to push forward comes from a common purpose to make an impact, while supported by a state that affords you the opportunity to define quality of life on your own terms. Our traditions, connections and experiences celebrate our unique culture and define a way of life in Wisconsin.
UPCOMING WISCONSIN EVENTS
Wisconsinites know how to have fun, all year through—from sports to the outdoors to arts and culture. Here are just a few of the things we’re looking forward to.
American Birkebeiner
February
Hayward
Summerfest
June - July
Milwaukee
Packers
September - December
Green Bay
Wisconsin school districts encouraged to apply for Fab Labs Grants
WEDC is now accepting applications for the fifth year of its Fabrication Laboratories (Fab Labs) Grant Program, which provides funding to help public schools build or expand fab labs. Read More
WISCONSIN NEWS
From the latest announcements and economic developments to behind-the-scenes insight into the best state in the Midwest, find complete coverage of all things Wisconsin here.
Generac expanding Wisconsin operations
Energy technology solutions leader positions itself for rapid growth Read More
Supporting Wisconsin’s entrepreneurial spirit
A new grant program will allow the Wisconsin Economic Development Corporation (WEDC) to fund organizations creating innovative new programs to support entrepreneurs. Read More
WEDC aid allows historic renovations to move forward
A trio of properties in Columbus’ Downtown Historic District are being renovated with help from a $250,000 Community Development Investment Grant from the Wisconsin Economic Development Corporation (WEDC). Read More
#LookForwardWI
We help people bring their visions to life every day in Wisconsin. Follow us on social and search #LookForwardWI to share in the experience.
WISCONSIN STORIES
Our residents are some of the happiest and most ambitious people in the nation—but don’t just take our word for it. Take theirs.
“The sense of belonging, purpose and community. That’s what the people of Wisconsin really bring. There are so many opportunities to do so many cool things and I just love to do all of those things with my family and friends.”
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