LOCATION, LOCATION, WISCONSIN

Finding a place to live is easy. But finding a home takes so much more.

From the fittest city in America to the Waterpark Capital of the World, Wisconsin’s distinct regions come together to form a state that offers a home with more experiences and more life to be lived. Our low costs for housing and child care along with short commute times make room for soul-enriching experiences—from our foodie culture and outdoor recreation to careers that make a global impact.

With the highest ACT scores in the U.S., top health care efficiency and the largest producer-only farmers’ market in the nation, Wisconsin is a place to grow older and happier. Here, the life you want is yours to enjoy. It’s the reality of living where people value creating their life, their way.

Biking In Wisconsin

HOW WE RANK

Wisconsin is consistently ranked at the top, from health care and cost of living to career opportunities and outdoor recreation.

#1

Best Place to Live is In Wisconsin
Madison provides residents with affordable housing, great schools, excellent health care and a wide range of recreational activities and entertainment options. Livability, 2022

#4

Least Stressed State
Wisconsinites enjoy less stress in their day-to-day than other state populations. WalletHub, 2022

#8

Best State for Millennials
With career opportunities and lower cost of living, Wisconsin is catching the attention of younger generations.

WalletHub, 2022

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TAKE A CLOSER LOOK AT WISCONSIN

Charming small-town living with close proximity to major metro areas

VISIT SOUTHWEST

Education, culture-rich communities and $1 billion in yearly research

VISIT SOUTH CENTRAL

Lake Michigan, old world charm and craft beer and Wisconsin’s largest city

VISIT SOUTHEAST

Scenic landscape, high qualify of life and an abundance of recreational activities

VISIT WEST CENTRAL

Extraordinary quality of life, outdoor recreation and business-friendly communities

VISIT CENTRAL

Impactful careers, family living and recreational opportunities galore​

VISIT NORTHEAST

Recreational playgrounds, safe neighborhoods and a small-town feel

VISIT NORTHWEST

Recreational playgrounds, safe neighborhoods and a small-town feel

VISIT NORTH

TAKE A CLOSER LOOK AT WISCONSIN

DISCOVER WISCONSIN'S REGIONS

Each region offers a slightly different mix of all that's great in Wisconsin.

Click a region to learn more

SOUTHEAST

HAVE A LOOK IN SOUTHEAST WISCONSIN

CENTRAL

HAVE A LOOK IN CENTRAL WISCONSIN

NORTH

HAVE A LOOK IN NORTH WISCONSIN

NORTHEAST

HAVE A LOOK IN NORTHEAST WISCONSIN

SOUTHWEST

HAVE A LOOK IN SOUTHWEST WISCONSIN

NORTHWEST

HAVE A LOOK IN NORTHWEST WISCONSIN

SOUTH CENTRAL

HAVE A LOOK IN SOUTH CENTRAL WISCONSIN

WEST CENTRAL

HAVE A LOOK IN WEST CENTRAL WISCONSIN

MAXIMIZE YOUR POTENTIAL.

What does it mean to live and work in Wisconsin? It means you’re free to think bigger, encouraged to make your mark, and that you’re poised for great things to happen around you and to you. Wisconsin has long enjoyed a heritage of personal, career and business success—and this tradition is stronger today than ever before.

While Wisconsin is known for its natural beauty and abundant resources, it is perhaps best defined by the people who call it home. People with a restless drive to invent, create and achieve. Who combine passion with pride and turn ideas into industries, and whose intellectual curiosity and commitment to collaboration propel groundbreaking discoveries to meet global challenges. We know that the real motivation to push forward comes from a common purpose to make an impact, while supported by a state that affords you the opportunity to define quality of life on your own terms. Our traditions, connections and experiences celebrate our unique culture and define a way of life in Wisconsin.

WANT TO KNOW MORE?

UPCOMING WISCONSIN EVENTS

Wisconsinites know how to have fun, all year through—from sports to the outdoors to arts and culture. Here are just a few of the things we’re looking forward to.

American Birkebeiner

February

Hayward

Summerfest

June - July

Milwaukee

Packers

September - December

Green Bay

WISCONSIN NEWS

From the latest announcements and economic developments to behind-the-scenes insight into the best state in the Midwest, find complete coverage of all things Wisconsin here.

#LookForwardWI

We help people bring their visions to life every day in Wisconsin. Follow us on social and search #LookForwardWI to share in the experience.

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WISCONSIN STORIES

Our residents are some of the happiest and most ambitious people in the nation—but don’t just take our word for it. Take theirs.

“The sense of belonging, purpose and community. That’s what the people of Wisconsin really bring. There are so many opportunities to do so many cool things and I just love to do all of those things with my family and friends.”

Launch Video

STEVE FARINA • MILLION DOLLAR COLLAR • MIDDLETON

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