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THINK•MAKE•HAPPEN IN WISCONSIN®

Wisconsin is more than picturesque farmland, plentiful freshwater and woodland escapes. It’s the innovators, weekend warriors, philanthropists and inventive visionaries who form the soul of our state.

It’s the people who are driven to make their mark.

Those who call Wisconsin home have a restless drive to invent, a sense of pride in their work and fervor for creating and achieving. Here, we rise up—to solve challenges, explore passions and meet the world’s ever-evolving needs. People and businesses alike flourish with Wisconsin’s support. And our determination has made us leaders in global industries and quality of life.

In Wisconsin®, if you can think it, you can make it happen…whether you’re dreaming of a better job, improving the world, starting a family or simply enjoying the experiences Wisconsin life has to offer.

Map of Wisconsin

Make a living, or make a life?

People who live In Wisconsin® don’t have to decide. Many of our cities are consistently ranked among the best places to live because they’re livable, walkable and affordable while offering opportunities to enrich the world and our own lives.

Our state is home to the largest musical festival in the world, the only publicly-owned NFL team in the nation and enough farm-to-table dining options to impress even the most ardent foodie—all while remaining a place where cost of living is among the lowest in the nation. Add to that low crime rates, stellar schools, short commute times, four glorious seasons, two Great Lakes and 15,000 smaller but equally inviting ones, and access to superior health care, and Wisconsin warrants consideration above and beyond its world-renowned cheese and beer credentials. Simply put, it’s a place where people live—happily, healthily and wholly.

Make a Life in Wisconsin. Kayak on Lake Monona in Madison, WI.

Making an impact starts with knowing you can. Whether you’re driven to improve our world or just yours, we support our game-changers by creating opportunities that can turn ambitions into careers.

Our world-class educational institutions and research facilities as well as our access to abundant natural resources have allowed us to create and sustain industry leadership in the areas of advanced manufacturing; energy, power and control; water technology, food and beverage production, biohealth and more. By moving ideas from vision to reality, Wisconsin has improved lives for those here and across the globe. Our culture of innovation increases productivity, enhances sustainability and improves health, raising living standards worldwide.

It’s no wonder that Wisconsin is home to some of the most inspiring and consequential companies and people in the nation. The only thing missing is you. Here, you can do more because you have more: more opportunity, more career satisfaction and a more well-rounded life. Maybe it’s time to discover more you…In Wisconsin®.

Wisconsin is home to some of the most inspiring and consequential companies and people in the nation

We love big ideas and larger-than-life aspirations because they lead to big changes and a meaningful world impact. That’s why our statewide network of partners provides resources, financial support and more to keep your business moving forward. In Wisconsin®, you’ll benefit from access to unmatched talent, reliable supply chains and lucrative markets, all supported by public-private partnerships that bring the right people and resources together to solve problems.

Collaboration between our leading universities and technical schools, researchers, government and industry leaders have paved the way for business-minded people to change the world. In Wisconsin®, we believe in thinking bigger—and we do everything we can to support those who think the same.

Benefit from access to unmatched talent, reliable supply chains and lucrative markets by doing business in Wisconsin

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HOW WE RANK

Wisconsin is consistently ranked at the top, from quality of life and affordability to career opportunities and outdoor recreation. Learn more about how we’re leading the nation.

8th

IN JOB MARKET STRENGTH
Wisconsin is ripe with opportunities for passionate people to make an impact.

WalletHub, 2017

BEST

MADISON, WI RANKED BEST PLACE TO LIVE
Madison provides residents with affordable housing, great schools, excellent health care and a wide range of recreational activities and entertainment options.

Livability.com

6.5%

LOWER COST OF LIVING THAN NATIONAL AVERAGE
Our lower costs for things like housing and health care leave room for you to do more of what you love.

Council for Community and Economic Research, 2017

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HAVE A LOOK IN WISCONSIN®

Charming small-town living with close proximity to major metro areas

Explore the Southwest Region of Wisconsin

EXPLORE SOUTHWEST

Education, culture-rich communities and $1 billion in yearly research

Explore the South Central Region of Wisconsin

EXPLORE SOUTH CENTRAL

Lake Michigan, old world charm, craft beer and Wisconsin’s largest city

Explore the Southeast Region of Wisconsin

EXPLORE SOUTHEAST

Scenic landscape, high qualify of life and an abundance of recreational activities

Explore the West Central Region of Wisconsin

EXPLORE WEST CENTRAL

Extraordinary quality of life, outdoor recreation and business-friendly communities

Explore the Central Region of Wisconsin

EXPLORE CENTRAL

Impactful careers, family living and recreational opportunities galore​

Explore the Northeast Region of Wisconsin

EXPLORE NORTHEAST

Recreational playgrounds, safe neighborhoods and a small-town feel

Explore the Northwest Region of Wisconsin

EXPLORE NORTHWEST

Recreational playgrounds, safe neighborhoods and a small-town feel

Explore the Northern Region of Wisconsin

EXPLORE NORTH

HAVE A LOOK IN WISCONSIN®

DISCOVER WISCONSIN'S REGIONS

Each region offers a slightly different mix of all that's great in Wisconsin.

Click a region to learn more

SOUTHEAST

HAVE A LOOK IN SOUTHEAST WISCONSIN

CENTRAL

HAVE A LOOK IN CENTRAL WISCONSIN

NORTH

HAVE A LOOK IN NORTH WISCONSIN

NORTHEAST

HAVE A LOOK IN NORTHEAST WISCONSIN

SOUTHWEST

HAVE A LOOK IN SOUTHWEST WISCONSIN

NORTHWEST

HAVE A LOOK IN NORTHWEST WISCONSIN

SOUTH CENTRAL

HAVE A LOOK IN SOUTH CENTRAL WISCONSIN

WEST CENTRAL

HAVE A LOOK IN WEST CENTRAL WISCONSIN

Maximize Your Potential.

What does it mean to live and work in Wisconsin? It means you’re free to think bigger, encouraged to make your mark, and that you’re poised for great things to happen around you and to you. Wisconsin has long enjoyed a heritage of personal, career and business success—and this tradition is stronger today than ever before.

While Wisconsin is known for its natural beauty and abundant resources, it is perhaps best defined by the people who call it home. People with a restless drive to invent, create and achieve. Who combine passion with pride and turn ideas into industries, and whose intellectual curiosity and commitment to collaboration propel groundbreaking discoveries to meet global challenges. We know that the real motivation to push forward comes from a common purpose to make an impact, while supported by a state that affords you the opportunity to define quality of life on your own terms. Our traditions, connections and experiences celebrate our unique culture and define a way of life in Wisconsin.

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WISCONSIN NEWS

From the latest announcements and economic developments to behind-the-scenes insight into the best state in the Midwest, find complete coverage of all things Wisconsin here.

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WISCONSIN STORIES

Our residents are some of the happiest and most ambitious people in the nation—but don’t just take our word for it. Take theirs.

“I love Wisconsin because of every sincere forward-looking experiment the state itself has ever made; because of her courage; her love of independence; her true belief in individuality as essential to immortality.”
Frank Lloyd Wright, Architect – Wisconsin, Excerpts from “Why I love Wisconsin”, Published in Wisconsin Magazine, 1932

FRANK LLOYD WRIGHT • ARCHITECT

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