Population: POPULATION: 459,424
TOP EMPLOYERS
WEATHER SHIELD WINDOWS AND DOORS
NESTLE PIZZA
ST. CROIX CASINO
MARQUIP WARD UNITED
ESSENTIA HEALTH-SUPERIOR PHARMACY
AVERAGE HOUSING COST
- Superior $120,700
- Ashland $59,950
- Medford $136,900
- Ladysmith $103,300
NORTHWEST WISCONSIN
Recreational playgrounds, safe neighborhoods and a small-town feel
The Northwest Wisconsin Region has long been noted for its raw wilderness and outstanding scenic resources. Numerous lakes, impressive timber stands, spectacular waterfalls, rushing streams, rugged topography and abundant fish and game make the area highly appealing to its residents and contribute to its reputation as a premier tourism and outdoor recreation destination. Northwest Wisconsin has a diverse array of resources, partners and assets that support the regional economy. The established regional, state and federal partnerships and investment, combined with the region’s natural resources, strong tourism economy, affordable cost of living and quality of life comprise the base of Northwest Wisconsin’s existing competitive advantage.

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"Wisconsin has an amazing geography for these outdoor timber sports. Whether its our waterways, our beautiful forests, it enables us to live this outdoor, active lifestyle."
Freshwater Fishing Hall of Fame and Museum • Hayward, Wisconsin
Visiting ponies at a local farm in Northwestern Wisconsin | Photo: Crystal Rohde
Morning mist on Deep Lake • Sarona, Wisconsin | Photo: Jason Laumann
Boating on Lake Superior • Bayfield, Wisconsin
ATVing in the fall • Iron County, Wisconsin
Interstate Falls • Iron County, Wisconsin | Photo: Jason Laumann
Group kayaking through Superior Adventures • Lake Superior, Bayfield, Wisconsin
Tightrope course through Superior Adventures • Bayfield, Wisconsin
Field of purple lupine • Northwest Wisconsin | Photo: Jason Laumann
Kayaking, Northwest Wisconsin | Photo: Melissa Rabska
Regional Events
Whistlestop Marathon
October
Ashland
Bayfield Apple Festival
October
Bayfield
Stone Lake Cranberry Festival
October
Stone Lake
American Birkebeiner
February
Hayward
Book Across the Bay
February
Ashland
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