The Northwest Wisconsin Region has long been noted for its raw wilderness and outstanding scenic resources. Numerous lakes, impressive timber stands, spectacular waterfalls, rushing streams, rugged topography and abundant fish and game make the area highly appealing to its residents and contribute to its reputation as a premier tourism and outdoor recreation destination. Northwest Wisconsin has a diverse array of resources, partners and assets that support the regional economy. The established regional, state and federal partnerships and investment, combined with the region’s natural resources, strong tourism economy, affordable cost of living and quality of life comprise the base of Northwest Wisconsin’s existing competitive advantage.