WISCONSIN PROVIDES: STATEWIDE NETWORK HELPS BREWERY SCALE

Taking a deeper look into the statewide resources that companies have tapped to enhance production, this video showcases how Lakefront Brewery expanded with help from the state’s integrated supply chain. Lakefront leveraged support from Wisconsin’s unique food and beverage industry as well as the city of Milwaukee to continue growing its presence in the craft beer industry.

LAKEFRONT LEVERAGES LOCATION TO INCREASE PRODUCTION

Lakefront Brewery began its operations in Milwaukee, starting out in a former bakery, using Wisconsin-made dairy equipment to brew its beer. But as demand for their products grew, Russell and Jim Klisch, Lakefront Brewery founders, needed to find a larger location to increase production. With help from the city of Milwaukee, the brothers purchased an old power plant in downtown Milwaukee to house their new brewery. Eventually, Lakefront was able to purchase state-of-the-art brewing equipment and hire some of the area’s top brewers to help run its facility, which cranks out more than 33,000 barrels of beer per year.

VIDEO HIGHLIGHTS:

Russell Klisch, president and founder of Lakefront Brewery, shares how the company was able to grow exponentially from its humble beginnings in a converted bakery to the streamlined professional brewing operation his family runs today.

Message from Wade Goodsell

Home to one of the largest concentrations of food science professionals in the U.S., Wisconsin is on the cutting edge of technological advances in food and beverage production. This week, we’re showcasing this innovation in booth #4956 at IFT15 in Chicago. If you’re around, please stop by and learn more about our unique industry offerings. And for more information about growing or relocating In Wisconsin®, contact me at 608.210.6813 or wade@inwisconsin.com or visit Select.InWisconsin.com.

This message was sent by: Wisconsin Economic Development Corporation 201 W. Washington Avenue Madison, WI 53703

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