German Markets Hold Significant Opportunities for Wisconsin


As one of the strongest economies in the world, Germany is the largest trading partner of the U.S., and Wisconsin products are considered to be of good value in German markets. Companies looking to explore exporting options in Germany should consider participating in the Global Trade Venture to Germany from April 23-29, 2016, led by the Wisconsin Economic Development Corporation (WEDC). The trade venture coincides with the Hannover Messe trade show, the world’s leading event for industrial technology. In addition to the trade show, attendees will have the opportunity to participate in one-on-one meetings with prospective business partners in Germany and across Europe. Qualifying small businesses can also apply to exhibit at the show at WEDC's expense.



Milwaukee-based Velicon was founded in 1995 and grew to be an industry leader in high-performance electric motors. After taking part in a WEDC trade venture to Germany in May 2015, the company has rapidly expanded into European markets. Learn more about Velicon’s export expansion by reading its success story.




Wisconsin’s Strong German Roots Create Great Export Prospects

Thanks to a long history of German immigration and a shared manufacturing and agricultural heritage, Wisconsin has been called one of the most German states in the U.S. These deep roots have cultivated a strong trade partnership with the country. Germany’s markets present excellent opportunities for companies looking for export destinations, especially in the manufacturing, renewable energy and consumer goods sectors.  




Leveraging International Trade Shows

Hannover Messe is the world’s leading event for industrial technology. The trade fair, which is located in Germany, will represent industries including industrial automation, industrial supply, the digital factory, energy, research and technology. Wisconsin companies are encouraged to exhibit at the show
and/or take part in WEDC's trade venture in conjunction with
the show.


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April 6, 2016
Location: Milwaukee, WI
May 21-28, 2016
Location: Seoul, Daegu, Daejeon
Follow the latest updates and photos from industry events on the new In Wisconsin @ Events blog.

For more information about growing your business through exporting, contact Melissa Finkelstein at 608.210.6856 or or visit


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