You have a product or service and you’re looking to grow your customer base. If you’re anything like Eagle Technology which develops enterprise asset management software for use in factories, hospitals, education institutions and other large buildings, you may realize that you need to look beyond U.S. borders to target customers in international markets.
No matter where you are on your exporting journey, it’s never too late to implement an export strategy. Eagle Technology has been working with global customers since it was founded in 1987, and the company has evolved its international strategy over the years. Most recently, the company, based in Mequon, Wisconsin, leveraged statewide resources to move from a reactive to a proactive export approach.