While Wisconsin’s proximity to fresh water and abundant natural resources fueled the state’s historic industry development, it’s our relentless hard work, passion and original thinking that helped launch globally recognized standards of excellence across a wide range of commercial endeavors. Business success has never been the destination–it’s simply the natural result of the optimism and industriousness of our people.
With a business climate that encourages and rewards production and innovation and a skilled workforce that continues to meet and exceed industry demands, we’ve become leaders in key industries. Wisconsin’s strong agricultural tradition has evolved and expanded to produce unmatched capabilities across the food and beverage sector. We’re drawing attention for manufacturing strengths in growing markets such as advanced machinery and material sciences. Biohealth discoveries born in our state’s academic institutions including the University of Wisconsin-Madison continue to improve health and enhance quality of life throughout the world, and we’ve even invested in centers of excellence in water research and energy technology to answer the challenges of sustainable resource management across the globe.
Whatever we do, we do with intent and resolve. That’s what it means to create In Wisconsin®.