Lisa Erickson is in the process of opening ‘The Milk House’ in downtown Osceola.

The shop is part retail, part museum, and might be best described as an ode to dairy.

Her innovative approach to the new business got the attention of the Wisconsin Economic Development Corporation (WEDC). The WEDC recently held a statewide Downtown Pitch Contest that looked to reward unique business ideas that impact small town economies.

Erickson entered The Milk house in the competition and was named one of the top three finalists. The prize for her accomplishment was a $5,000 grant.

(Adapted from “Milk House wins main street award grant,” July 27, 2021, Osceola Sun)