In collaboration with economic development partners and business and community leaders throughout the state, the Wisconsin Economic Development Corporation (WEDC) developed Think-Make-Happen In Wisconsin as a unified and adaptable message to promote business, career and personal fulfillment opportunities throughout the state.

Q: What are the guiding principles behind the Think-Make-Happen In Wisconsin message?

WEDC spent a year gathering input from economic development stakeholders statewide on how best to expand marketing of the Wisconsin’s business climate to include the state’s strong career and quality of life attributes. A national survey also helped shape the message, which aims to succinctly convey Wisconsin’s core value proposition that is built upon the restless drive our citizens exhibit to invent, create and achieve.

Q: How will Think-Make-Happen In Wisconsin be used to attract new talent to the state?

Wisconsin’s continued economic strength will depend not only on retaining its talented workforce, but also on attracting new people who can make a positive contribution to our communities and the businesses they support. While continuing to build a statewide network of ambassadors for the Think-Make-Happen message, WEDC will use the message to promote Wisconsin outside the state’s borders through events as well as owned, earned, social and paid media channels. All Think-Make-Happen In Wisconsin marketing will drive target audience members to a powerful website that celebrates all that Wisconsin has to offer.

Q: How can I get involved with this initiative?

You can learn more about Think-Make-Happen In Wisconsin at, where you will also find examples of how Wisconsin communities and organizations are leveraging the platform to promote their unique assets. Tips for including Think-Make-Happen messages in local social media promotion efforts are also included. Visitors to the site can also download the logo or request a localized version of the mark. The site also features opportunities to receive regular updates on talent development, retention and attraction initiatives through the Think-Make-Happen newsletter and LinkedIn groups.