Cody Ross graduated in 2010 from UW-Madison, where he studied political science and pursued his love of basketball, becoming a manager under UW-Madison Coach Bo Ryan. After graduation, he worked for the Milwaukee Bucks until they took on new ownership. It was at this time that Cody looked for a way to turn his passion for basketball and other sports into a new career. The direction he chose was virtual reality (VR) development.
In 2016, Cody moved to New York and started his company, Slingshot VR. But after just a few years, for a number of reasons both business and personal, he made the decision to come back to Wisconsin. “I realized that Wisconsin offered all the same things that New York did, but at a more leisurely pace and with kinder people,” said Cody.
The company is doing better than ever, and he’s even getting to work with collegiate athletes again. “We’re developing a ‘digiscape’ where athletes can train in a VR environment, versus watching films or reading a playbook,” he commented. “Wisconsin is the perfect place for my company and myself.”