MILWAUKEE — WEDC chief Reed Hall and Milwaukee Water Council President Dean Amhaus share optimism that Wisconsin businesses are poised to do well in foreign markets.
Gov. Scott Walker leads a trade mission to western Europe next month. The trade mission to Germany, France and Spain will take place from April 12-20. Walker led a trade mission earlier this year to the United Kingdom.
Hall said the governor’s presence on trade missions is a big asset.
“He’s quite well-known,” said Hall.
“It opens doors,” said Amhaus, adding he thinks business leaders in other cultures view the participation of top government leaders as a sign of respect.
The two appeared Friday at a WisPolitics.com luncheon at UW-Milwaukee’s Zilber School of Public Health to discuss Milwaukee-area economic development.