MILWAUKEE — WEDC chief Reed Hall and Milwaukee Water Council President Dean Amhaus share optimism that Wisconsin businesses are poised to do well in foreign markets.

Gov. Scott Walker leads a trade mission to western Europe next month. The trade mission to Germany, France and Spain will take place from April 12-20. Walker led a trade mission earlier this year to the United Kingdom.

Hall said the governor’s presence on trade missions is a big asset.

“He’s quite well-known,” said Hall.

“It opens doors,” said Amhaus, adding he thinks business leaders in other cultures view the participation of top government leaders as a sign of respect.

The two appeared Friday at a luncheon at UW-Milwaukee’s Zilber School of Public Health to discuss Milwaukee-area economic development.

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