An increasing amount of investment in QNBV-certified startups shows “real strength for the ecosystem,” according to the WEDC’s Aaron Hagar.

Just ask Ashley Prange, founder of Au Naturale, a Green Bay-based producer of organic cosmetics products that has been QNBV certified this year and the last. This 5-year-old company closed its first round just last summer, and Prange says the certification has been helpful in conversations with VCs.