The Water Council was recently featured in WaterWorld Magazine, recognizing its Global Water Center (GWC) in Milwaukee as a global hub for water research. The article, “Inciting Inspiration: Milwaukee Global Water Center Provides Research, Accelerator Platform for Existing, Emerging Companies,” discussed the resources available at the GWC to assist groundbreaking research and discovery for new water companies and technologies.

“We are an economic development entity,” explained Meghan Jensen, director of marketing and membership. “Our vision is to be the globally connected epicenter of freshwater research, education and business development.”

WaterWorld showcased The Water Council’s initiative to create a platform for water businesses, educators and economic agencies to use water-related technology facilities, labs and conference rooms at the GWC. Startups such as Vegetal i.D, Microbe Detectives, Rice Technologies and NEW Works were highlighted for their revolutionary work to capitalize on water technology. Several education-related partners including the University of Wisconsin-Milwaukee School of Freshwater Sciences and the University of Wisconsin-Whitewater Institute for Water Business were also mentioned.


The Water Council has continued to gain national attention after opening its 98,000-square-foot Global Water Center in the Walker’s Point neighborhood of Milwaukee in September 2013. The GWC is an old warehouse turned into a state-of-the-art headquarters for 31 established and startup organizations. It is home to a network of industry, academia and government agency leaders developing viable solutions for the water and wastewater industry.

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