The Badger State has an abundance of job openings, but not enough workers to fill them. Now, elected officials and businesses are hoping to woo residents from nearby states by pitching a low cost of living, short commute times and what they say is a high quality of life.

“It’s great to have more people working in Wisconsin than ever before, but it creates a challenge,” said Tricia Braun, chief operating officer for the Wisconsin Economic Development Corp. “We just essentially need more people.”

Originally printed in the Wall Street Journal.